Aaru

Aaru is a behavioral simulation platform that builds large-scale populations of AI agents grounded in real demographic, behavioral, and outcomes data to help organizations test products, pricing, messaging, and strategies before committing resources. The platform simulates how defined consumer populations would actually behave — rather than relying on what they say — enabling use cases across product innovation, marketing and brand strategy, audience segmentation, scenario planning, and strategic communications. Aaru is used by major clients including EY, Accenture Song, and Interpublic Group, and maintains offices in New York, San Francisco, and Singapore.