NewFrame (operated by DreamBox Research Inc.) is an AI-powered ad creative platform built around Madison, an agentic creative partner that turns marketing briefs into production-ready static and video advertising assets. The platform reads a brand's website, social profiles, and product catalog to build a Brand DNA profile, then generates on-brand ad variants—static ads, video ads, UGC-style, and avatar-led creatives—sized for Instagram, TikTok, YouTube, and other channels. NewFrame serves enterprises, agencies, and lean marketing teams, offering both a tools-first workflow and an agent-led approach where Madison automates the creative pipeline from brief to distributable campaign.