NielsenIQ

NielsenIQ (NIQ) is a leading global consumer intelligence company that provides data, analytics, and AI-powered platforms to brands, retailers, and manufacturers across 90+ countries. NIQ covers $7.4 trillion in global consumer spend and manages over 160 petabytes of commercial data, running 28,000 AI models in production daily. Its offerings span market measurement, retail intelligence, innovation tools (BASES), AI-enabled insights platforms (Optiq, Discover), retail activation platforms (NIQ Activate), data connectivity and APIs, and marketing effectiveness solutions (NIQ Cadence), helping clients move from fragmented data to confident commercial decisions.