Pogo

Pogo is a verified consumer research platform powered by AI that combines AI-moderated video interviews and quantitative surveys with real, consented purchase, location, app usage, and financial data from 3M+ U.S. consumers. Through its loyalty app — ranked the #1 loyalty app in the U.S. by Newsweek in 2024 and 2025 — Pogo captures over $470B in transaction volume and 1 in every 150 U.S. shopping trips, enabling brands and researchers to recruit verified buyers (including lapsers and competitive shoppers) without self-reported screeners. The platform's AI Research Agent, Audience Builder, and AI Interviewer tools allow clients to field studies in hours and receive synthesized insights, highlight reels, and exportable reports. Use cases include innovation and new product testing, brand and competitive intelligence, creative and messaging testing, customer churn and win-back, shopper path-to-purchase, category and market trends, retail and sales enablement, and customer segmentation.